T Mobile favourites to get iPhone in UK

Despite previous announcements indicating that Vodafone is the favourite to obtain the rights to sell the iPhone in the UK it now appears that T Mobile is in the race as well.

An article in Marketing Week says T Mobile has "emerged as the frontrunner" and that Apple has "narrowed the European shortlist to Vodafone and T-Mobile".

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Tying the iPhone down to a single network in the UK would be commercial suicide for Apple. Most users are loyal to certain networks and very disloyal to others. If Vodafone was to win the rights there are a huge number of football fans who would never switch to them purely because of the Manchester United sponsorship deal.

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It is highly unlikely that T-Mobile has accidentally posted all these hints announcing that they will bring the iPhone for their customers. Over the past few days, information or images of Apple's phone have sprung on the company's website, leaving people debate over what this could possibly mean.

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T-Mobile has been rumored for some time to be the iPhone carrier in Germany. The company did not confirm such news and kept silent on the way their negotiations with

Apple are developing. It must be part of the contract, as most of the operators which are expected to bring the iPhone for the European public kept secrecy on many details.

Official information on the terms according to which the iPhone will reach grounds will probably come towards autumn, close to the release of the handset on this continent. Until then, we are left only with so-called "accidental" disclosures and even more rumors.

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The image of the iPhone which has been posted on T-Mobile's website is joined by a text saying "the new cult mobile phone". One more interesting thing about it is that it does not have AT&T's logo, but neither T-Mobile's. Probably that would have been too obvious, but such a thing is not excluded from happening in the future, just to maintain everybody's interest on the matter.

Just a few days ago, listed the iPhone in a category on their website. This came with the notice of being an "indexation test", which might suggest that the company is making preparations for receiving Apple's phone.

After all, the s great success is mostly a result of the intense mediatization that it received until its launch. European carriers must be relying on the same strategy, as they are keeping this launch on a low basis for now.